The Seminole Hard Rock Hotel & Casino in Hollywood, Florida, is gearing up to host Derek Jeter’s annual Blackjack Tournament Weekend from April 12-14.

But this spectacular, star-studded blackjack event is more than just fun and games for VIPs. It also helps a good cause, supporting the Turn 2 Foundation, a group that helps young people live better, healthier lives.

A Grand Slam for the Community

Derek Jeter, a name synonymous with excellence on the baseball field, is also a social champion off the field. In 1996, during his rookie year with the New York Yankees, Jeter, inspired by his father, Dr. Charles Jeter, an alcohol abuse counselor, founded the Turn 2 Foundation. This foundation is dedicated to empowering young people to turn away from drugs and alcohol and instead “Turn 2” healthy lifestyles, academic achievement, and positive leadership. 

The upcoming Blackjack Tournament Weekend promises not just high stakes at the tables, but also high hopes for the future of many young individuals. The event’s proceeds will support the foundation’s signature programs, which are designed to encourage youth to become role models and leaders in their communities.

We’re thrilled to come together with our friends and supporters for this special event benefiting Turn 2”, said Derek Jeter. “The funds raised as part of the tournament will support The Foundation’s signature programs that empower youth to serve as role models and leaders in their communities, excel in school, and work hard toward achieving their dreams.”

Entertainment Meets Philanthropy

The festivities will kick off with a bang as participants are treated to not only competitive blackjack but also a viewing party in the slick Terrace Ballroom. With a winner-take-all $100,000 prize up for grabs, the event promises excitement. But the real winners are the countless youths who will benefit from the funds raised this weekend.

Adding to the appeal, the event will showcase performances by notable artists Fat Joe, Ja Rule, and Kid Capri, with the opulent setting of The Guitar Hotel pool providing a perfect setting for philanthropy and fun. 

A Legacy Beyond the Field

The Turn 2 Foundation has made remarkable strides since its inception, donating more than $40 million to various programs and initiatives aimed at youth empowerment. Its Jeter’s Leaders program, in particular, is a testament to the foundation’s commitment to fostering the next generation of society’s leaders.

The Seminole Hard Rock Hotel & Casino Hollywood, a flagship resort known for its iconic Guitar Hotel, has expressed pride in supporting such a meaningful cause. 

“Philanthropy is in our Hard Rock DNA, and we are proud to support Turn 2 in its work to empower the youth, encourage them to dream big, and give them the tools to reach those goals,” states Bo Guidry, the resort’s president. 

The excitement doesn’t end with a charity event; guests can also enjoy the resort’s expansive casino floor, which features more than 2,500 slot machines, over 200 table games, and a sprawling 45-table poker room. In 2023, the casino enhanced its gaming experience by introducing live craps, roulette, and retail sports betting.

Sponsorship Opportunities

Sponsorship opportunities are currently open for businesses and individuals interested in supporting a noteworthy cause while also gaining outstanding brand visibility. 

Available sponsorship packages offer a variety of benefits, including participation in the $100,000 Blackjack Tournament, stays at the renowned Guitar Hotel, access to exclusive events, and VIP meet-and-greets, among other perks. To explore these opportunities, interested parties should contact the event organizers directly by emailing  or calling 212-475-2978.