On December 5, 2024, Bryony Sheldon, the Director of Policy, provided an update on the evaluation of the Gambling Act Review, emphasising the implications for the casino industry. The Gambling Commission, in partnership with the Department for Culture, Media and Sport (DCMS), has embarked on an extensive program of policy reform following the Gambling Act Review White Paper published in April 2023. This initiative aims to modernize gambling legislation and address emerging challenges within the sector.

Commission on Learning Path

Since the review, the Commission has not only focused on policy development but also on establishing a framework for monitoring and evaluating the potential effects of these legislative changes. Highlighting the commitment to robust evaluation as part of its Corporate Strategy for 2024 to 2027, the Commission aims to learn from the implementation of new requirements and adapt policies accordingly.

In March 2024, the Commission and DCMS collaborated with the National Centre for Social Research (NatCen) to outline an evaluation strategy that will scrutinise both the overarching review and the specific policies affecting the casino sector. The evaluation will encompass a range of questions, focusing on how new regulations impact casino operations, consumer behaviour, and overall industry dynamics. The findings will be crucial for industry stakeholders, as they will provide insights into the effectiveness of the policy changes and their alignment with consumer protection and regulatory goals.

Importance of Stakeholders Being Heard

Stakeholder engagement is a critical element of the evaluation process. The Commission recognises that successful implementation and assessment of these policies require collaboration with various parties, including casino operators, consumers, and advocacy groups. Structured input from these stakeholders will be gathered through surveys, interviews, and participation in advisory groups, ensuring that the perspectives of those directly affected by gambling policies are heard.

Positive and Negative Experiences of Gambling Included in Evaluation

Key components of the governance framework for the evaluation include the Lived Experience Panel and the Advisory Group. The Lived Experience Panel, comprising individuals with firsthand knowledge of gambling—both positive and negative—will contribute valuable insights into the effects of gambling regulations on players. Concurrently, the Advisory Group will include experts from academia and the gambling policy field, providing necessary guidance on evaluation methodologies and practices.

The evaluation will prioritize the allocation of resources effectively across the 60+ measures outlined in the Gambling Act Review White Paper, ensuring that the most pertinent issues for the casino industry are addressed first. Fieldwork is projected to commence in the coming months, with ongoing outreach to stakeholders.

Summary of Findings Relevant for the Casino Industry

The evaluation will examine how policy changes affect consumer behaviour within casinos, including patterns of engagement and potential shifts in gambling habits. Insights will be garnered on the practicality and impact of new regulations, which could significantly influence casino operations and compliance costs.

Focus on Stakeholder Engagement and Protection of Vulnerable Gamblers

The collaborative approach involving casino operators will ensure that industry concerns and experiences shape the evaluation process. Feedback from the Lived Experience Panel will focus on safeguarding measures for those at risk of gambling harm, which is likely to shape future regulatory frameworks.

Outcomes Include Guidance for Casinos to Adapt to Regulation Changes

The evaluation findings will provide guidance for casinos on how to adapt to regulatory changes and align with best practices for responsible gambling. The evaluation of the Gambling Act Review represents a crucial step for the casino industry, providing an opportunity for operators to engage with regulatory processes and contribute to shaping a responsible gambling environment. With results expected to roll out in 2025, stakeholders are encouraged to participate actively in the evaluation endeavour.