Luxury casino resorts, like the Venetian Macau, attract tourists from all over the world. (Image: Efired / Alamy)

The casino tourism market is on a trajectory of remarkable growth, projected to reach $79.22 billion by 2032. Key drivers include technological advancements, the legalisation of gambling in new jurisdictions, and the integration of entertainment and hospitality. 

The market comprises various casino types, including land-based casinos, cruise ship casinos, and online casinos. As the industry evolves in response to changing tourist behaviours and preferences, the enduring appeal of casino tourism is set to thrive, drawing visitors for both business and leisure in the years to come. 

We delve into the mechanics involved. 

Casino Tourism Market Impressive Growth Forecast 

The global casino tourism market has emerged as a formidable contributor to the world economy, including the tourism sector.

The casino tourism market reached an estimated size of $54.67 billion in 2022. By 2023, this figure is expected to increase to $56.74 billion, with projections indicating a substantial rise to $79.22 billion by 2032. 

The compound annual growth rate (CAGR) is forecasted at approximately 3.78% during the period from 2024 to 2032, according to a blend of primary research, secondary data, and market analysis. 

What’s Fuelling the Incredible Growth in the Casino Industry?

As countries worldwide legalise gambling, the financial benefits for economies through taxation become increasingly appealing. This phenomenon must, however, be balanced with the implementation of regulations that prioritise responsible gambling practices and minimise potential gambling-related harm. Environmental, social, and governance (ESG) considerations are becoming central to business strategies in the industry.

Technological innovations of casino gaming also played an integral role in propelling the market forward. Casino operators are investing in enhancing land-based facilities and attracting new customers through the integration of real-time gaming experiences. 

In 2023, land-based casinos dominated the market, accounting for over 80% of overall revenue, with steady growth anticipated due to the increasing appeal of casino resorts and expanded gaming options. The segment of online casinos is projected to emerge as the fastest-growing sector, estimated to reach $12.5 billion by 2024 with a CAGR of 12.3% fuelled by mobile gaming and online gambling legalisation. 

Out With the Old in With the New

Modern casinos have evolved beyond simple gaming venues. Luxurious destination casinos of today are equipped with high-end accommodations, family-friendly entertainment, fine dining, and vibrant nightlife. The massive demand for upscale casino vacation destinations is here, especially among those with disposable income. 

The target audience ranges from high-net-worth individuals seeking luxurious experiences to mass-market tourists in search of affordable entertainment. Business travellers attending events in casino destinations also contribute. This diverse segmentation enables casino operators to customise their offerings and marketing strategies to optimise customer satisfaction and revenue potential. 

North America leads the casino tourism market, bolstered by established gaming destinations like Las Vegas and Atlantic City, but Europe is a close second with London, Paris, and Macau. 

Rapid growth is anticipated in the Asia-Pacific region, South America and the Middle East. 

Key Players and Competitive Landscape 

The market is characterized by a competitive landscape with major players continually expanding their footprints. Leading companies such as Las Vegas Sands, Wynn Resorts, and Caesars Entertainment are investing in customer experience and technological enhancements to attract a broader clientele.